Our new website

As you may or may not know we have been working on updating our website over the last 6 months. We are pleased to say we have launched and gone live. It is a sleaker, neater version of the old website.

There are a few things that you need to know.

Returning customers need to set a new password

You can reset your password at the checkout or in your account area. Reset it by clicking ‘forgot your password?’, you will be sent an email with a link to reset it. If this does not work please call us on 01428 687768 or email team@thefishsociety.co.uk

Your account >

We have lowered our UK frozen delivery charges

<£50      £10.00
<£75        £7.50
<£100      £5.00
<£125      £2.50
>£125         free

Loyalty discounts, bonus points and credits have been combined

Loyalty discounts, credits and bonus points have been rolled into one system. When you shop, you will earn loyalty points on each item you buy. Each point is worth 2p. If you have an outstanding credit with us it has been transferred across to your new account ready for use.

Saver packs work a bit differently

Saver packs will work in tiers. If a product is eligible for a saving, it will say buy ‘X’ number to get it at ‘Y’ price. This way you have more flexibility over your saving.

Save your card details

You can save your card details when at the checkout. This should make your future shopping experience much faster. We do not save your card details, our payment processor Stripe does this on their encrypted servers. This feature is optional, you choose whether or not you would like to use this at the checkout.

Have some fun on the site!

Shop our Instagram feed

You will find our Instagram feed at the bottom of all web pages. If it inspires you, buy it and try it 😉

Explore our fish like never before

On all of our categories you can filter by source, origin, price and a few other characteristics. If you want to see what frozen, wild, fillets we have from New Zealand, head to the category and have a play.

 

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August 2018 Brochure

The Fish Society go on a fishing trip

Each year the Fish Society have a day out for our ‘Christmas party’. Christmas party I hear you say… Because we are so busy in December when companies normally do their Christmas do’s we arrange ours for summer.

Luckily for us it was an incredible day and it was good fishing. Below are a few photos of our day out.

 

 

July 2018 Brochure

Tail piece with saffron

Use sea bass, stone bass or hake

Tailpieces are cut from the lower end of the fish. They are usually between 15cm – 25cm long. They have the backbone running through the middle of the joint and are wrapped around their circumference in skin. The bone and skin mean the piece stays moist when cooking and is packed with flavour. We recently had a go with a sea bass tailpiece.

Ingredients required

1 400g tailpiece
1 lemon
1 pinch of saffron
Fresh mint
Salt & pepper
Tin foil

Method

  1. Pre-heat your oven to 190c. Prepare a piece of foil that is roughly 30cm x 30cm.
  2. Slice a lemon and lay it on the base of your foil, place your tail piece on top of it. Season the tail piece with salt and pepper. Sprinkle a pinch of saffron over the fish, making sure to get some it on the exposed flesh…for presentation purposes. Slice some fresh mint and spread it over the fish.
  3. Close the foil around your fish to make a sealed package. Place your fish in the oven for 30 minutes.
  4. Take your fish out of the oven, open the foil and let it stand for a few minutes. A good indication of it being ready is the meat coming away from the back bone. Slice down what would be the top and bottom side of the fish to make it easier to peel off the two lovely fillet steaks.

Fish in focus: Cockles

Cerastoderma edule

As a company we pride ourselves on our diverse range and availability. Alongside our many finned fish, we sell a large assortment of crustaceans and shellfish. We sell 8 kinds of mussels, 10 kinds of lobsters, an army of crabs and more. Today, we take a look at the humble cockle.

Whole cockles
Like a bowl of sweets!

Cockles are bivalve molluscs. This means their shells are comprised of two hinged parts that protect a soft body. Cockles only live in salt water, and bury themselves beneath the sand at the sea bed. They filter water through their shells in order to feed on plankton and other microscopic organisms. You can tell a cockle apart from other clams by its pale colour and ridges on its shell. Most cockles available to buy will be 2-4cm in diameter, with prized specimens reaching 8cm across.

Shelled cockle meat
Perfect snack for a day by the sea

We sell cockles shell-on, shelled, or brined. In our opinion, the best cockles come from Essex. Many people may remember buying a pot, or pint, of cockles in vinegar on a trip to the coast, and we like to provide the means for you to enjoy that again. If choosing to buy our raw, shell-on cockles, ensure you wash them thoroughly to remove any sand that has been brought up with them at catch.

Cockles are great by themselves, or as part of a shellfish selection. They require short cooking time, and benefit from traditional flavours such as lemon and white wine.

The Fish Society’s choice: Cod with Cockles and white wine

The Fish Society – an insight

Who we are

We are a small company with 10 employees in Wormley, England. Wormley is forty miles from the sea and a hundred miles from the nearest fishing port, but Alistair (company founder) lived when he decided to start The Fish Society nearly 25 years ago. And it’s where fish arrives every morning, despatched by our 150 suppliers the day before via the UK’s very efficient fish delivery network. Fish landed and auctioned on Day 1 in Cornwall, The Hebrides, Aberdeen and Norfolk, and indeed in the big French port of Boulogne is processed and frozen by us on Day 2.

team picture

Why we’re different

First of all, we’re 100% committed to frozen. All fishmongers rely on frozen fish for at least some of their range – otherwise, they’d have no prawns. And when fresh fish is scarce they might offer frozen as a fallback. But we believe that unless you’re buying fresh fish at the port to eat today or tomorrow, frozen is ultimately superior – as long as the fish being frozen is of the highest quality. Distance delivery of fish is an expensive business. You need fast delivery and sophisticated packaging.
It’s much better to buy fish frozen super-fast in a commercial plant, then expertly labelled and packed, and delivered to you still frozen – than to buy fresh fish and freeze it slowly in your home freezer.

gracjan

Sustainability

These days every fishmonger must have a policy on sustainability. This is not a simple subject.
A hundred years of overfishing – intensified over the last 40 years by technology and globalisation – has reduced the stocks of many species of fish to critically low levels.
Today, most of the fish mankind eats is farmed. This takes some of the pressure off wild stocks, yet fish farming sometimes seems no less of a threat than overfishing: Scottish lochs full of farming waste, mangroves cleared for prawn farming, farmed species of every kind escaping to mix genes with wild stocks. The good news, as fish farming has become the dominant source of seafood they farmers are getting cleaner and smarter.
Fish is a complex global industry. Our fish might pass through six or more companies before it reaches us. We might routinely buy the same item from three suppliers each with its own supply chain. We are a small business and with a very wide range. It is frankly impossible for us to put our hands up and say we know we are 100% sustainable. We don’t believe any company retailing a wide range of fish could justify such a claim.
It is not very comfortable to be honest with you about the challenges presented by sustainability.
And yet, there are some positives. Overfishing began to be addressed 60 years ago when Iceland declared a 200-mile limit, expelled our trawlers and restricted its own. Fishing control got a big boost when Canada spectacularly wiped out its Newfoundland cod fishery in 1992. Norway, the EU, Canada and the USA read the runes. In the nick of time, and by a two steps forward one step backward process, politicians and fishermen do seem to be getting to grips with overfishing. Even China – since 2000, the fastest expanding big plunderer of fish stocks – has now officially acknowledged that the game is up.
Only the poorest third world countries have failed to grasp the blinding truth that continued overfishing can only spell disaster. There is a long way to go, but the direction is forwards.

Sustainable Icelandic cod
Sustainable Icelandic cod. Source: Iceland Olympic fish stories