If you’ve ever bought fish from The Fish Society there’s a good chance it has gone past the watchful eyes of Lorna. Lorna is one of our longest standing members of staff, being with us for a dedicated 5 years. A well-versed fish worker now, Lorna almost ended up a baker working next door! Alistair saw her potential and made sure she stuck here with us, picking, packing, and preparing wild Halibut, Kingklip, Salmon and more.

Lorna checking a parcel

An avid cycler, Lorna always finds time to work out between shifts. You would think we kept her fit enough lifting boxes of scampi and lemon sole in the deep freeze, but she enjoys the challenge of the gym. Did we hear talk of attending this years Tough Mudder?

Thanks again Lorna from everyone here at The Fish Society.


Sustainability : A big and moving target

These days every fishmonger must have a policy on sustainability. This is not a simple subject.

A hundred years of overfishing – intensified over the last 40 years by technology and globalisation – has reduced the stocks of many species of fish to critically low levels.

Today, most of the fish mankind eats is farmed. This takes some of the pressure off wild stocks, yet fish farming sometimes seems no less of a threat than overfishing: Scottish lochs full of farming waste, mangroves cleared for prawn farming, farmed species of every kind escaping to mix genes with wild stocks. The good news, as fish farming has become the dominant source of seafood they farmers are getting cleaner and smarter.

farmed fish vs wild fish
Farmed fish has recently overtaken wild seafood capture. Source: The World Bank

Fish is a complex global industry. Our fish might pass through six or more companies before it reaches us. We might routinely buy the same item from three suppliers each with its own supply chain. We are a small business and with a very wide range. It is frankly impossible for us to put our hands up and say we know we are 100% sustainable. We don’t believe any company retailing a wide range of fish could justify such a claim. It is not very comfortable to be honest with you about the challenges presented by sustainability.

Sustainable Icelandic cod
Sustainable Icelandic cod. Source: Iceland Olympic fish stories

And yet, there are some positives. Overfishing began to be addressed 60 years ago when Iceland declared a 200-mile limit, expelled our trawlers and restricted its own. Fishing control got a big boost when Canada spectacularly wiped out its Newfoundland cod fishery in 1992. Norway, the EU, Canada and the USA read the runes. In the nick of time, and by a two steps forward one step backward process, politicians and fishermen do seem to be getting to grips with overfishing. Even China – since 2000, the fastest expanding big plunderer of fish stocks – has now officially acknowledged that the game is up.
Only the poorest third world countries have failed to grasp the blinding truth that continued overfishing can only spell disaster. There is a long way to go, but the direction is forwards.



April 2018 Brochure

The wonderous world of raw fish – sashimi

We’ve been noticing a rise in the demand for fish for sashimi. It doesn’t just stop at salmon or tuna, there has been a rush on sea bass (Suzuki), turbot fin (engawa) and yellowtail kingfish belly (Hamachi) to name a few.

So…what is sashimi grade fish? Many people believe that sashimi grade fish is fish that has been authorised to be sold as ‘sashimi grade’. This is not true. ‘Sashimi grade’ is a term used to describe fish that is ‘best in class’. In a way, the concept of sashimi grade isn’t wrong in peoples minds, just the idea that there is an independent body regulating the quality is incorrect. Often we take customer calls with people referring to this mythical sashimi grade authority that doesn’t exist, we politely proceed to explain the term ‘sashimi grade’.

To justify selling fish under the term ‘sashimi grade’, the fish must be fresh and in good physical condition. It is very important that the fish is treated well from capture through to preparation. Bruising of the flesh can be detrimental to the texture and the overall raw eating experience. When we had a sashimi trainer visiting us at Fish Palace a few weeks ago he told us how fish destined for sashimi should be landed and packed in a very specific way to preserve the flesh integrity. For example, he said in Japan all fish may be laid on their left side all facing a specific way in the box, therefore leaving the right side untouched.

Have you ever seen one of the American fishing shows where they poke a little metal tube into a monster tuna withdrawing some meat? This process is grading the quality of the fish. At this stage, some of the very best fish are separated off for ‘AAA sashimi’ grade fish. ‘AAA sashimi grade’ is just a sashimi marketing term that is floated around in the wholesale seafood industry that I wanted to sneak into this post somewhere. 🙂

Here are last month’s top 5 selling sashimi items.

Salmon – sake – slice it yourself

salmon sashimi

Hamachi back strip

yellowtail kingfish sashimi
Some strips cut from a larger back strip of yellowtail

Maguro & the introduction of the tuna belly

Maguro sashimi tuna
This is from the back of the tuna loin. The belly strips were introduced last month as well (yet to be photographed).

Uni – sea urchin roe

sea urchin roe
A much-loved delicacy from Canada

Suzuki – Sea bass sashimi

sea bass sashimi

We are trying to expand our sashimi range and are open to new ideas from you on what we should offer. If you have any requests please email

March 2018 Brochure

It’s skrei cod season


It is Skrei Cod season. Skrei cod is a fish with a story. Increasingly people want to look past what’s immediately on their plate and understand where it came from and why it is a good meal choice! Skrei cod migrate south from the Arctic to Northern Norwegian coasts at this time of year. The swim is long and rigorous meaning the fish are extremely lean when they enter the fishing grounds. Sometimes with other large cod of different origin, the flesh can be slightly pappy and fatty. The strict Norwegian catching quota means that the stock is respected and sustainably managed. Not all cod caught in that area at this time of year are defined as skrei cod; they have to adhere to a very high standard of quality to be sold as ‘skrei’. We pay more for this impressive fish than standard ‘cod’, but we believe that quality and origin are becoming more appreciated than the price per portion.

Skrei cod fillet steaks
Moist Skrei cod bullet steaks with a creamy chorizo sauce on top.

Chefs talking about Skrei cod